Brand-matched merchant names in Pay by Bank checkout

To give your customers a checkout payment experience that shows the brand they know, we've introduced brand-matched merchant names in Pay by Bank checkout. If you trade under more than one brand or sub-brands, payers now see the brand linked to the payment request's PayID domain, not only your main business name.

Azupay matches the PayID domain on each payment request to the brands set up in your account configuration. When a payer sets up a PayTo agreement during checkout, the brand flows through to the agreement too, together with your registered business name. So the name in their banking app is one they recognise.

✅ To set up brand names for your PayID domains, speak with your Azupay account manager.